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The value it holds can be compared to no other. For human kind, One is the supreme force, an unknown entity that orchestrates each detail of the universe. One is the leader, the forerunner, the winner. The very reason why every effort remains constant. The reason why life is worth living. To achieve that 'one' dream to that elevates us to nothing less than the zenith. We want to be the best at what we do. We want to take control and achieve the new.We all want to be "The One".

One is absolute. One is definitive. One is incomparable. One is a leader for the others to follow. Attaining the esteemed position of "One" is synonymous with immense power and responsibility. It allows you to innovate, set expectations and create benchmarks.