Real Estate Marketing and Advertising Today - Let’s Disrupt It!

Real Estate as an industry today is a fast-paced juggernaut - all about sales targets, selling their properties in the easiest and the fastest possible way. They generally go about doing this in a way where they have become more focused about ‘What’ they are selling and bombard you with a slew of direct sells – ‘Their USPs’ – Location, Vaastu Compliance, swanky Clubhouses, Modern & Contemporary Designs and so on.

What they are really forgetting is answering the ‘Why’ and ‘Who’. What they should really be focusing on is selling dreams to their customers – take a people-centric approach.

We are not trying to discredit the companies in the least; because they start out right, designing their properties up to market standards (which are governed by people’s tastes and likings). But they somehow lose that vision when they start running the rat-race of selling their properties; and more often than not, get stuck in the rut of starting to just cater to the ‘What’ they are selling. The ‘human’ aspect is totally taken out of the equation altogether.

We at MAAD, think People! Our whole approach to advertising is selling dreams, concepts and the ‘right’ ideology behind the products and services that are available in the market. And the medium we chose to tell these tales is also ‘Just Right’. We choose your regular, average, everyday people to tell the tale; giving rise to a new generation of ads, a whole new idea, i.e., User-Generated Advertising!

We put the people in the driving seat and let them tell what they look forward to, what they relate to and what they aspire to from a product or service. This in turn leads to formulation of beautifully crafted concepts for the advertising of the said products or services.

At MAAD, we only collaborate with businesses who see the bigger picture and are of the same ideology – ‘Putting People First’ – from the inception to the conception stages.

Our Partners Arge Realty want to do the same with their upcoming property, ‘Arge Urban Bloom’, in the ever-fast-growing area of Yeshwanthpur, Bangalore. They have all the right elements for a sure-shot successful venture in the market -  overlooking 18 acres of lush greenery, modern designs and architecture, open spaces, ultra-futuristic club house, gardens, walk-paths, etc. But they still put their stock in showing the world what people would see in their venture and not what they’d like to show the world.

Scores of our creators, the #MAADSquad, as we like to call them, took to the idea instantly, as everything is just there to see. They came up with beautiful concepts of their view-points about the property. And now! We are all set to propagate our combined ‘vision’ for Urban Bloom into the world for you all to see.

Give this below video a watch and do let us know if we hit it out of the ball park!